Harley-Davidson CFO Jonathan Root sells $42,672 in common stock

Jonathan R. Root, Chief Financial Officer and Chief Compliance Officer of Harley-Davidson, Inc. (NASDAQ:HOG), recently sold 1,554 shares of the company’s common stock. The transaction, which occurred on September 1, 2026, was executed at a price of $27.46 per share, totaling $42,672. The stock currently trades at $27.81, up 58% over the past six months and 38% year-to-date.

The sale was carried out pursuant to a Rule 10b5-1(c) trading plan, which Mr. Root adopted on February 17, 2026.

Following this transaction, Mr. Root directly holds 26,292 shares of Harley-Davidson common stock. Additionally, he indirectly holds 15,177.5382 shares through a 401(k) Plan. The indirect balance reflects the most current data available regarding holdings in the 401(k) Plan.The company maintains a 2.7% dividend yield and has raised its dividend for five consecutive years. According to InvestingPro analysis, HOG appears undervalued at current levels. For deeper insights, investors can access a comprehensive Pro Research Report on HOG, one of 1,400+ US equities covered.

In other recent news, Harley-Davidson reported second-quarter 2026 earnings that exceeded analysts’ expectations. The company posted a notable increase in both profit and revenue, with North America retail sales rising by 3% and global sales up by 1%. Despite a 6% decline in consolidated revenue to $1.227 billion due to changes in its financial services arm, the core motorcycle business showed strength. Revenue for Harley-Davidson’s motorcycle division rose 6% to $1.1 billion, and operating income increased by 18% to $72 million. The company also raised its full-year operating income guidance for its motorcycle and financial services segments.

DA Davidson responded to these strong results by raising its price target for Harley-Davidson shares from $30 to $33, maintaining a Buy rating. Additionally, a significant insider transaction occurred with Director Daniel Nova purchasing approximately $1 million worth of stock, buying 40,000 shares at $24.5675 each. These developments highlight the positive momentum and investor confidence in Harley-Davidson’s business trajectory.