Meta to launch Hatch AI agent platform in coming weeks- The Information

Meta Platforms plans to release its consumer AI agent platform called Hatch within the next several weeks, The Information reported on Monday, citing internal documents.

The company is also working toward an October release for its newest AI model, named Watermelon, the reports said.

Hatch represents the consumer version of Meta’s OpenClaw AI agent. The platform is part of Chief Executive Mark Zuckerberg’s strategy to generate revenue from the company’s AI investments and reduce reliance on advertising income.

The Information earlier reported that Meta explored a tiered pricing structure for the service. The company has considered charging as much as $199.99 per month for a premium subscription tier that would offer higher usage limits.