Viant technology CFO Larry Madden sells 20,711 shares for $272,059

Larry Madden, Chief Financial Officer of Viant Technology Inc. (NASDAQ:DSP), sold 20,711 shares of the company’s Class A Common Stock on October 13, 2026. The transactions totaled $272,059. The shares were sold at prices ranging from $12.93 to $13.31, with a weighted average price of $13.136 per share. The stock has delivered a strong 49.53% return over the past year, though it recently traded at $12.62, down from its 52-week high of $14.80.

The sale was conducted pursuant to a 10b5-1 trading plan, which Mr. Madden adopted on June 17, 2026. According to InvestingPro analysis, Viant appears undervalued based on its Fair Value assessment. Investors seeking deeper insights can access the comprehensive Pro Research Report, available for DSP and 1,400+ other US equities. Following these transactions, Mr. Madden directly holds 322,000 shares of Viant Technology Class A Common Stock.

In other recent news, Viant Technology reported impressive second-quarter 2026 earnings, with revenue surging 34% from the previous year to reach $104.3 million. This figure significantly surpassed Wall Street’s forecast of $59.72 million. Additionally, adjusted earnings per share were reported at $0.12, exceeding the estimated $0.03. The company’s performance has drawn attention from analysts, with DA Davidson raising its price target to $17.50, citing growth in connected TV (CTV) as a contributing factor. Citizens also increased its price target to $17.00, highlighting Viant’s progress in its enterprise pipeline and the potential of its AI platform, Outcomes. In a strategic move, Viant Technology decided to cancel a planned public stock offering of 8,500,000 shares due to current market conditions. The company confirmed that no shares were sold, and there will be no filing of a final prospectus supplement with the SEC. These developments indicate a period of significant activity and strategic decisions for Viant Technology.