MediaAlpha CEO Steven Yi sells $594,364 in company stock

Steven Yi, Chief Executive Officer, President, and Co-Founder of MediaAlpha, Inc. (NASDAQ:MAX), sold 48,000 shares of the company’s Class A Common Stock on September 1, 2026. The transactions totaled $594,364, with shares sold at a weighted-average price of $12.3826 per share. The sales occurred within a price range of $12.20 to $12.67. The sale comes as MediaAlpha shares trade at $12.53, showing a strong 22% gain over the past six months. According to InvestingPro analysis, the stock appears undervalued at current levels, with shares trading below Fair Value.

According to the filing, these sales were executed pursuant to a Rule 10b5-1 trading plan previously adopted by Mr. Yi. The plan was primarily established to cover taxes resulting from the vesting of restricted stock units. Following these transactions, Mr. Yi directly holds 2,339,740 shares of MediaAlpha Class A Common Stock. For deeper insights into MediaAlpha’s valuation and performance, investors can access the comprehensive Pro Research Report, available for this and 1,400+ other US equities on InvestingPro.

In other recent news, MediaAlpha Inc. reported a significant rise in its second-quarter revenue, reaching a record $317 million. This figure surpassed Wall Street’s forecast of $300.87 million, marking a 26% increase from the previous year. The strong performance is attributed to increased spending by insurance carriers on MediaAlpha’s platform. Canaccord responded to these results by raising its price target for MediaAlpha stock from $15 to $17 while maintaining a Buy rating, highlighting the robust demand from carriers. In contrast, JPMorgan initiated coverage of MediaAlpha with a Neutral rating and set a price target of $15. These developments indicate varying perspectives among analysts regarding the company’s future prospects.