BRC Inc. founder Evan Hafer sells $87,768 in stock

Evan Hafer, a Founder, Director, and 10% Owner of BRC Inc. (NASDAQ:BRCC), reported stock sales totaling \$87,768 across two separate transactions in mid-October 2026. The sales of Class A Common Stock were executed at prices ranging from \$10.50 to \$10.74 per share and were conducted pursuant to a Rule 10b5-1 trading plan adopted by EKNRH Holdings LLC on June 15, 2026.The insider sales come as BRCC shares, currently trading at $10.58, have declined 24% over the past year. According to InvestingPro analysis, the stock appears undervalued based on Fair Value metrics, with the company’s market cap standing at $250 million.

On October 16, 2026, Hafer disposed of 2,724 shares of Class A Common Stock at a weighted average price of \$10.56. Four days later, on October 20, 2026, an additional 5,572 shares of Class A Common Stock were sold at a weighted average price of \$10.5892. Both sets of transactions were held indirectly through EKNRH Holdings LLC.

Prior to these sales, Hafer engaged in exchanges involving the company’s securities. On October 16, 2026, 2,724 common units of Authentic Brands LLC were exchanged for an equivalent number of Class A Common Stock shares of BRC Inc., accompanied by the forfeiture of 2,724 Class B Common Stock shares. A similar transaction occurred on October 20, 2026, where 5,572 common units were exchanged for Class A Common Stock shares, with a corresponding forfeiture of Class B shares. The Class B Common Stock provides no economic rights to the holder but entitles the holder to one vote as a common stockholder. These exchanges were also held indirectly through EKNRH Holdings LLC.

In other recent news, Black Rifle Coffee Company reported a 13% increase in its second-quarter revenue for 2026, reaching $107 million and surpassing Wall Street’s forecast of $101.6 million. The company’s adjusted EBITDA rose significantly by over 160% to $6.3 million, while earnings per share met expectations at $0.00. These results were driven by stronger packaged coffee sales, improved margins, and enhanced cash generation. Additionally, DA Davidson adjusted its price target for BRC Inc. to $25.00 from $2.50 following a one-for-ten reverse stock split effective August 21, 2026, and maintained a Buy rating on the stock. These developments highlight recent positive trends for Black Rifle Coffee Company and its financial performance.