Life Is Better In-House: Cboe Hires Agency Strategist Korey Daunhauer as VP

Korey Daunhauer has joined Cboe Global Markets as Vice President of Market Development, moving in-house after nearly five years of working with the exchange operator as an agency client.

In his personal announcement on LinkedIn, Daunhauer said he will lead go-to-market strategy for prediction markets, derivatives and digital assets.

He joins Megan Goett’s team after six years at marketing agency tms, where he worked as a strategy director.

Building a New Function

Cboe’s job description for the position identifies market development as a newly established function. The role reports to the Senior Vice President and Chief Marketing Officer and involves identifying emerging market opportunities and developing strategies to bring new businesses to market.

The remit includes assessing customer demand, identifying distribution partners and building commercial cases to support investment decisions. Prediction markets, tokenisation and digital assets are among the areas named in the listing.

Goett, who will oversee Daunhauer’s work, joined Cboe as Chief Marketing Officer in 2023, taking responsibility for the group’s global branding and marketing strategy.

From Agency to Client

The move builds on an established relationship between tms and Cboe. The agency developed the exchange operator’s “Life Is Better With Options” campaign, initially aimed at retail investors before expanding into a global brand campaign.

Its work also included an activation around the introduction of index options on Robinhood. An industry awards entry names Cboe as the client and tms as the agency, describing an effort to introduce retail investors to Cboe’s index options.

At tms, Daunhauer worked across brand strategy, customer loyalty and integrated marketing, and helped build the strategy department’s research team. Before joining the agency, he held roles at iCrossing and VSA Partners.